Job Description
Sales Trainer Role
The Sales Trainer ensures that all new hires are properly prepared to succeed in selling our products through outbound calling and emailing. This role focuses exclusively on onboarding and training new representatives, providing them with the product knowledge, sales skills, and compliance foundation required to succeed in our industry.
Core Responsibilities
1. Onboarding New Hires
Introduce company mission, culture, expectations, and standards of performance.
Design, update, and deliver structured training programs for new hires and existing sales staff.
Guide trainees through systems, tools, and sales process fundamentals.
2. Teaching Product Knowledge
Train on the types of products we sell, including product features and differences.
Provide clarity on pricing, customer value, and how to accurately present products.
3. Developing Sales Skills
Teach approved scripts, email templates, and communication strategies.
Lead practice sessions (role-plays, mock calls, email exercises) to build confidence.
Focus on key skills: prospecting, introductions, objection handling, and closing.
4. Ensuring Compliance & Ethical Selling
Train in company policies, compliance requirements, and proper sales conduct.
Monitor practice sessions for adherence to approved messaging.
Reinforce accuracy, transparency, and integrity in all customer interactions.
5. Readiness Evaluation
Assess each trainee through tests, role-plays, and monitored practice.
Track progress against training milestones.
Report to management on each trainee’s readiness for the sales floor, identifying strengths and areas for improvement.
6. Performance Monitoring & Reporting
Track training effectiveness through KPIs (daily dials, talk time, etc.).
Work with sales management to identify recurring weaknesses or performance gaps.
Provide regular reports on training progress and recommendations for continuous improvement.
7. Sales Culture & Motivation
Reinforce a high-performance sales culture built on professionalism, persistence, and accountability.
Recognize top performers and encourage best practice sharing across the team.
Assist management in setting performance expectations and standards.
Training Materials & Tools
Develop and maintain a library of training resources: playbooks, call scripts, compliance checklists, and product sheets.
Use technology (CRM systems, email tracking, call recording) to integrate real-world data into training.
Keep tools current with company offerings and sales procedures.
Provide quick-reference aids (e.g., objection-handling sheets, product summaries) for trainees.
Role Objectives
Reduce the time it takes for new hires to become “sales-ready” while increasing retention rate.
Ensure all trainees meet company standards for product knowledge, compliance, and performance.
Build confidence and consistency in outbound calling and emailing.
Provide management with clear evaluations before new hires transition into the 100% commissionable sales position.
We are The Cable Shopping Network. In our over 20 years of business, our customers have helped us achieve our A+ rating from the Better Business Bureau, while growing our company significantly year after year.
We are The Cable Shopping Network. In our over 20 years of business, our customers have helped us achieve our A+ rating from the Better Business Bureau, while growing our company significantly year after year.
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