Job Description

Job Description

Job Description

Position Title: General Manager of Dispensary Sales & Operations
Position Type: Exempt, Full-Time (45+ weekly hours)
Reports To: CRO
Oversight: All Verdes Cannabis Retail Locations
Collaborates With: Store Managers, HR Managers, Internal Auditor, CFO, CEO, President, Director of Marketing, Manufacturing Manager, and Administrative Assistant

The Verdes Standard

At Verdes, the General Manager of Dispensary Sales & Operations is a key member of our senior leadership team. This role embodies our commitment to delivering exceptional results, fostering continuous improvement, acting with integrity, showing initiative, communicating openly, and responding promptly. The GM sets the tone for operational excellence and inspires teams to exceed expectations while maintaining the highest retail standards.

Job Summary

The General Manager of Dispensary Sales & Operations is responsible for driving sales and the overall performance of all Verdes Cannabis retail locations. This includes achieving financial goals, cultivating a strong sales culture, managing retail managers, executing strategic initiatives, and strengthening the company’s market position. The GM takes ownership of dispensary operations, ensuring alignment with corporate objectives and integration with the company’s vertically integrated manufacturing processes.

Responsibilities / Essential Functions

Sales Leadership and Culture

• Drive sales through best-in-class strategies and techniques.

• Foster a sales culture aligned with the Verdes Standard.

• Stay informed of industry trends and apply innovative sales practices.

• Conduct daily huddles to align and motivate staff.

Performance Metrics and Reporting

• Develop and manage daily, weekly, and monthly KPIs and reporting systems.

• Use data analysis and demand planning to inform strategic decisions.

Leadership and Staff Development

• Coach dispensary managers to be strong leaders with ownership of their locations.

• Foster a culture of succession planning.

• Promote engagement and passion for Verdes among staff.

• Lead hiring, training, and ongoing development initiatives.

Standard Operating Procedures (SOPs)

• Own the drafting, improvement, and execution of SOPs across retail locations.

• Ensure ongoing adherence to all SOPs.

Brand Building and Marketing

• Partner with marketing to build a strong, competitively differentiated brand.

• Implement merchandising strategies, curbside concierge, online ordering, and product launches.

Product and Inventory Management

• Maximize performance through strategic ordering and inventory processes.

• Manage product availability and limited-offering strategies.

• Evaluate pricing and promotional plans.

Financial Management

• Meet or exceed top and bottom-line goals.

• Identify opportunities to improve financial performance.

• Implement growth strategies, including new hours, days, and locations.

ISO9001 Standard Adherence

• Champion adherence to ISO9001 standards in retail operations.

• Conduct audits and maintain compliance.

Analytical Skills

• Use advanced data analysis and demand planning to enhance store performance.

• Implement strategies driven by data insights.

Other Duties

• Perform other duties as assigned.

Computer / Technical Requirements

• Proficiency in Microsoft Office Suite.

• Knowledge of Dutchie preferred.

Qualifications

• Bachelor’s degree preferred or equivalent experience.

• Minimum of five years in retail management.

• Experience managing multiple locations.

• Experience opening new branches in retail, hospitality, or similar industries.

• Proven leadership, operational, and financial management skills.

• Ability to interpret financial data and set goals accordingly.

• Excellent organizational, written, and verbal communication skills.

Physical and Emotional Requirements

• Sit for extended periods and transition between sitting and standing.

• Bend, stoop, climb, and reach.

• Lift up to 25 lbs. unassisted.

• Present complex information to groups.

• Maintain physical presence at retail and administrative locations.

• Manage stress, ambiguity, and shifting priorities effectively.

Compensation / Hours

• Compensation: DOE

• Hours: 45+ hours/week, Monday–Friday, with some weekend and on-call obligations, 8:00 AM – 5:00 PM

Benefits

• PTO (accrual-based)

• Health, Vision, and Dental Insurance with employer contribution

• Employee Assistance Program (100% employer-paid premium)

• Employer-paid Basic Life Insurance ($10K) and Short-Term Disability Insurance

• 401K (automatic enrollment at 3%)

• 25% Employee Discount

• Loyalty Program – 3% cash back toward Verdes purchases

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